Skip to main content

Making Places Better®

We work to create economic value, cultivate community, and protect the environment. We believe creative solutions can overcome the most difficult problems and that through our work, we can help build a better future. We understand our collective responsibility to stay in balance with nature while finding ways to meet the growing needs of our community.


Our business operates as two integrated platforms of Development and Investment Management.

We seek out and develop underperforming assets and land in secondary and tertiary infill locations characterized by affordability, access, and walkability. Our investment process is built on a framework that identifies, quantifies, and mitigates risk through comprehensive market research and meticulous asset and tenant-level diligence.

We manage commercial property and loans for our partnerships and third-party clients. Property services include asset and construction management, leasing, and stabilized property management. Our loan group specializes in non-performing loans with challenging issues including environmental and bankruptcy risks. Services include special servicing, workouts, and REO management.

Meet The Team

Founded in 2013, Tideline has grown into a diverse team of experienced and forward-thinking individuals that are passionate about value investing and creating places that enrich the tenant, customer, and community experience. We are relentless in the pursuit of quality and operate with unwavering integrity.

Founder & Managing Partner

Lev Gershman

Lev is the founding and managing partner of Tideline Partners. Prior to launching Tideline in 2013, Lev held roles with GE Capital and Merrill Lynch where he managed a $225M portfolio of debt and equity assets, as well as directly overseeing $3.0B of workouts, asset sales, and bridge financing. Lev is a past Global Trustee of the Urban Land Institute, a member of the Global LAI Honorary Land Economics Society, the founding Co-Chair of ULI’s San Diego Small Scale Infill Development Council, and former faculty for the National League of Cities Rose Center for Public Leadership.

Lev came to the US as a refugee from the USSR in 1989. Lev worked full-time while attending community college and received his BS from California State University San Marcos and his MSBA in Finance from San Diego State University. Lev lives with his wife and two children in San Diego and enjoys surfing and going on family adventures.

Operations Manager

Kim Kaplan

Mrs. Kaplan is an Operations Manager at Tideline Partners. She is responsible for property-level operations and works closely with tenants and investors. Prior to joining Tideline Partners, Mrs. Kaplan oversaw the management and operations of multiple properties and renovation projects.

Mrs. Kaplan’s background also includes administrative and management experience at leading private equity and management consulting firms including Berhman Capital, TPG, and Bain & Co.

Development & Management Associate

John Helfrich

Mr. Helfrich is an associate of Development and Asset Management at Tideline Partners. He is responsible for project management and underwriting across Tideline’s portfolio. Prior to joining Tideline Partners, Mr. Helfrich worked with Orange County-based developer, Brooks Street, where he focused on entitlements, underwriting, and project management for multi-family, retail, and agriculture projects across California.

Mr. Helfrich’s background also includes experience working as a staff engineer at one of the top mastering studios in Nashville, working with artists including Jack White, Blake Shelton, and Neil Young. He earned his B.A. in philosophy from Hampshire College.

Advisor – Acquisitions, Principal Lee & Associates

Greg Gershman

Mr. Gershman is a principal with Lee & Associates, North San Diego County Office. He specializes in tenant and owner lease representation and investment sales of Industrial and Office properties throughout Southern California. His team manages leasing and sales for an active investor portfolio of over two million square feet concentrated in Escondido, San Marcos, Vista, Oceanside, and Carlsbad.

Prior to joining Lee & Associates Mr. Gershman was a researcher at Cassidy Turley San Diego and founded Gershman Real Estate, a student housing property, and investment management firm. Mr. Gershman received his BA in Communications and a Minor in Women’s Studies from California State University San Marcos.

Advisory Board

Partner, Cox Castle, Nichelson

Ron Silverman

Ron Silverman has a reputation for facilitating strategies that lead to creative and practical business solutions for his clients. In addition to his land use and entitlements background, Ron has in-depth experience with purchase and sale transactions, title and survey issues, leasing and financing transactions, and master-planned communities. Ron prides himself on being a deal maker and on never having been to court.

Ron has been an active member of the Urban Land Institute, serving in both national and local leadership positions, since 1988.

Ron has been named in “The Best Lawyers in America” since 1991 and a “Southern California Super Lawyer” since 2004. He received his JD and BA degrees from UCLA.

President, Lachman Associates

M. Leanne Lachman

M. Leanne Lachman is president of Lachman Associates, an independent real estate consulting company. Previously, Ms. Lachman spent 13 years as a partner at Schroder Real Estate Associates, a boutique real estate manager that was acquired by Lend Lease, a global institutional investment manager, where she spent four years. Her early career was with Real Estate Research Corporation, where she served as chief executive officer. A highly sought after speaker and widely published author of books and articles on the real estate industry,

Ms. Lachman is also a Key Leader of the Urban Land Institute and a Governor of the Urban Land Foundation, and a director of Lincoln National Corporation. She received her BA from the University of Southern California and her MA from Claremont Graduate University. Areas of interest: real estate, demographics (U.S. and global trends), and corporate governance.

Managing Director, Morgan Stanley

Kev Zoryan

Kev Zoryan serves as the Co-Head of U.S. Acquisitions and Head of Western U.S. Investing for Morgan Stanley Real Estate’s various private equity real estate funds. He is responsible for the sourcing, execution, and asset management of real estate investments. Mr. Zoryan established the Firm’s Los Angeles real estate investment office in 2005.

Mr. Zoryan received an MBA from Harvard Business School and a BS from the University of Southern California. Mr. Zoryan is a member of the Executive Council of the USC Lusk Center for Real Estate, the Policy Advisory Board of the Fisher Center at Berkeley, and the Urban Land Institute Los Angeles Advisory Board.

Sr. Vice President, Continental Developerment Corporation

Alex Rose

Alex J. Rose serves as Senior Vice President for Continental Development Corporation and is responsible for managing all development, acquisition, and redevelopment activities for the suburban office/medical/R&D park developer, whose holdings cover over four million square feet in Los Angeles County South Bay and City of San Francisco markets.

Mr. Rose received his MBA from the University of Southern California, his JD from Southwestern University School of Law, and BA, Political Science from UCLA. He is an Urban Land Institute Foundation Governor and has served as a ULI Trustee, Chair of ULI’s Los Angeles District Council Executive and Governance Committees as well as a number of national ULI leadership roles.

President & CEO, The Ratkovich Company

Wayne Ratkovich

(in memoriam)

Wayne Ratkovich founded The Ratkovich Company in 1977 and is its President/CEO. The company’s specializes in developing urban infill and rehabilitation projects including 17 historic buildings. In doing so, the company partners with some of the nation’s largest financial institutions including its most recent project, The Bloc (formerly Macy’s Plaza).

Mr. Ratkovich is an Emeritus Trustee of the National Trust for Historic Preservation. In 2011 he was named a Life Trustee of the Urban Land Institute, one of 13 in the organization’s 75 year history. He is a graduate of UCLA.