Mr. Adams brings over fifteen years of retail, fashion and entertainment experience. As the US and Canada West Coast Manager for Nudie Jeans, an ultra-high end Swedish denim designer, Mr. Adams is responsible for developing strategic partnerships and distribution channels, and managing the brand message in his markets.
Prior to joining Nudie Jeans, Mr. Adams was the West Coast Manager for PF Flyer, a subsidiary brand of New Balance shoes and prior to that founded Linear Fashion, an extreme sports clothing designer and retailer. In his younger days Mr. Adams was a professional snowboarder and drummer of an acclaimed punk rock band All For One.